Michael Skelton
Chief Sales Officer — Northern Ireland
Northern Ireland
SUPPORTED BY YOUR TRUSTED WHOLESALER
The power of a recognised brand with complete independence. No membership fees, no long-term contracts, no one telling you how to run your shop.
165+ stores across Northern Ireland and Ireland
Find Out More
Store launches, community events, fresh delis — life as a Nearby retailer.
WHAT YOU GET
Whether you're opening your first store or looking for a better partner, here's what Nearby means.
Run your shop how you want. Set your own prices, choose your own promotions, make decisions that suit your customers.
No membership fees. No marketing levies. No hidden charges. Your margins stay in your pocket.
Stay because you want to, not because you're locked in. That keeps us honest.
A dedicated Business Development Manager who knows your store, your area, and your goals.
S&W Wholesale's distribution network behind every Nearby store. Reliable supply, fair pricing, the range your customers want.
National brand recognition + local marketing support. Your store gets the benefit of the Nearby name without losing what makes it yours.
FROM THE NEARBY FAMILY
Clive Eagleson
Owner, Eagleson's Nearby, Portrush
“Changing to Nearby was completely stress-free. I've been trading with S&W for 18 years, and the relationship has always been easy and dependable. The strong supply, regular deliveries, and effective branding make it very rewarding to serve and support our local community with Nearby.”
Jennifer McQuillan
Owner, Nearby Monaghan Street
“Nearby's flexibility enables us to remain independent whilst having the power of a strong symbol brand behind us. Their team are experts in sales and marketing which helps us to increase footfall and ultimately basket spend in store.”
Leigh-Ann Wilson
Owner, Wilson's Nearby, Ballyclare
“We've honestly never looked back since choosing to go with Nearby. Their expert team is always there to support and drive our store to new heights.”
From first chat to first day open. Straightforward, no pressure.
Takes 30 seconds. We just need the basics so we know who's getting in touch.
No pressure. We'll learn about your situation, answer your questions, and you can decide if it sounds right.
If it's a good fit, we'll have you up and running quickly — with your dedicated BDM by your side from day one.
ALREADY WITH ANOTHER SYMBOL GROUP
Many of our retailers came from other symbol groups. Here's what they were looking for — and what they found with Nearby.
WITH OTHER GROUPS
YOUR DEDICATED TEAM
Every Nearby retailer gets a dedicated Business Development Manager who knows your store, your area, and your goals.
Your Store, Our Symbol, A Partnership that works.
Chief Sales Officer — Northern Ireland
Northern Ireland
LET'S TALK
No commitments, no hard sell. Just a conversation about whether Nearby is right for you.