Supported by your trusted wholesaler

S&W Wholesale

Join the Nearby Family

The power of a recognised brand with complete independence. No membership fees, no long-term contracts, no one telling you how to run your shop.

165+ stores across Northern Ireland and Ireland

Find Out More
Nearby Cullyhanna store launch with balloon arch
Wilson's Nearby Ballyclare birthday celebration
Nearby deli counter — fresh food every day

Store launches, community events, award-winning delis — life as a Nearby retailer.

What you get

Everything you need, never too far from home

Whether you're opening your first store or looking for a better partner, here's what Nearby means.

Complete Independence

Run your shop how you want. Set your own prices, choose your own promotions, make decisions that suit your customers.

No Fees

No membership fees. No marketing levies. No hidden charges. Your margins stay in your pocket.

No Long-Term Contracts

Stay because you want to, not because you're locked in. That keeps us honest.

Dedicated Support

A dedicated Business Development Manager who knows your store, your area, and your goals. Not a call centre.

Central Distribution

Reliable supply through S&W Wholesale. Competitive prices, consistent stock, one delivery to manage.

Marketing That Works

Consumer promotions every 3 weeks, an award-winning marketing team, and category management support — all included.

From the Nearby family

Don't take our word for it

Leigh-Ann Wilson

Leigh-Ann Wilson

Wilson's Nearby, Ballyclare

“We've honestly never looked back since choosing to go with Nearby. Their expert team is always there to support and drive our store to new heights.”

Jennifer McQuillan

Jennifer McQuillan

Nearby Monaghan Street

“Nearby's flexibility enables us to remain independent whilst having the power of a strong symbol brand behind us. Their team are experts in sales and marketing which helps us to increase footfall and ultimately basket spend in store.”

Clive Eagleson

Clive Eagleson

Eagleson's Nearby, Portrush

“Changing to Nearby was completely stress-free. I've been trading with S&W for 18 years, and the relationship has always been easy and dependable. The strong supply, regular deliveries, and effective branding make it very rewarding to serve and support our local community.”

Danny Lafferty

Danny Lafferty

Nearby Creeslough

“Since joining Nearby as their 100th store, it has allowed us to become a trusted part of daily life in our community. Building strong connections with loyal customers and providing them with the essential products and services they need.”

Azaan and Ashir

Azaan & Ashir

Nearby Mountview

“We have received a lot of support from Nearby since joining. They make life very easy for us. Always there to support us when needed with smart sales and marketing strategies to help drive our business.”

Getting started

Three simple steps

1

Fill in the form

Takes 30 seconds. We just need the basics.

2

We'll have a chat

No pressure. We'll learn about your situation and answer your questions.

3

Join the Nearby Family

If it's a good fit, we'll have you up and running in no time.

Wilson's Nearby Ballyclare — birthday celebration

Already with another symbol group?

Thinking about switching?

Many of our retailers came from other symbol groups. Here's what they were looking for — and what they found with Nearby.

With other groups

  • × Rigid pricing set by head office
  • × Mandatory promotions that don't suit your area
  • × Membership fees and marketing levies
  • × Long-term contracts

With Nearby

  • Set your own prices for your customers
  • Choose which promotions work for your store
  • Zero fees — no exceptions
  • No long-term contracts — stay because it works

Your dedicated team

Real people, not a call centre

Every Nearby retailer gets a dedicated Business Development Manager who knows your store, your area, and your goals.

Michael Skelton

Michael Skelton

Business Development Manager — Northern Ireland

Let's talk

Interested? Get in touch.

No commitments, no hard sell. Just a conversation about whether Nearby is right for you.

No obligation. We'll arrange a chat to see if Nearby is right for you.